Actress Keira Knightley incarnates a mysterious character in a fragrance commercial.
Tradition holds that things always happen in threes. Keira Knightley and Joe Wright first collaborated in Pride & Prejudice, the adaptation of the Jane Austen classic.
It aced an Oscar nomination for Britain’s new rose and, for the young British director, two nods for directorial awards.
Actress Keira Knightley on the set of Chanel Coco Mademoiselle, directed by Joe Wright.
The artistic partnership continued in Atonement (scheduled for year-end release), and – a surprising third – an advertising film for a Chanel fragrance, Coco Mademoiselle.
Making his commercial debut, Wright directs Knightley as a mysterious Chanel-like character in the 60-second film set to a Nat King Cole song, updated by Joss Stone.
What was your primary aim, where Keira was concerned?
I know her face perfectly! I know how to capture the essence of her beauty and personality. We can tell each other things without beating around the bush. We are very natural with each other. This is really rare for a director and actor.
Did you learn anything new about Keira on this advertising film?
I am amazed by her ability to deal with all the pressure that she faces. She’s only 21 years old! Keira pouts when she’s tense. I kept telling her: “Stop pouting! Stop pouting!” At the end of the shoot, she told me: “Now I can pout as much as I like!” Continue